Hi, Iโ€™m Jason Liu, Last year at ArtCenter College of Design, focusing on footwear design.

Magic happened when I was ten. Vince Carter won the 2000 NBA Slam Dunk Contest wearing shoes that were a yin-yang pattern. Even though he performed the greatest dunk in NBA history, my eyes couldn't move from his shoes.

For me, footwear design is โ€œfunctional fashionโ€, the balance between aesthetics and innovation. Designing a product that people LOVE starts with the first impression, the silhouette, the proportion and the color/material. In order to create a LOYAL customer, the design must solve problems, enhance performance and envision the future. And to build a BRAND, I want to bridge aesthetics and innovation with a storytelling that is steeped in culture and rich with emotion.


Everything above this line is too official...